YouTube has put everything from trending tunes to industry-leading thought leaders at your fingertips in the information era. However, did you know that as a marketer and brand builder, you can use YouTube playlists to engage your customers? In this article, we’ll show you how to make a playlist on youtube, edit it, and optimize YouTube playlists to help you expand your brand and improve your video marketing approach.
YouTube playlists are a great yet underutilized tool for video makers. With little effort on your part, making a playlist is a simple method to gain more eyes on your videos – and keep them there. You can curate other people’s videos, make playlists of your own videos, or do both.
Also read: How to loop a youtube video.
What Are YouTube Playlists and How Do They Work?
YouTube playlists are groups of videos that play in a predetermined order. Playlists are often made up of similar or related videos on a single topic, such as this collection of puppy videos or on simple rock guitar chords.
How to make a playlist on youtube?
The first step in creating a YouTube playlist is to decide where the playlist will be hosted. Because YouTube playlists are automatically hosted in the channel you create them in, double-check that you’re signed in to the correct channel before you begin.
You might have access to a variety of channels. Your YouTube account is automatically linked to a personal channel, but you may also have access to a company or brand channel that you administer.
To navigate to the correct channel. use the method outlined below
Step 1: While browsing YouTube, you can also create playlists based on the song. When you find a video that you want to add to a playlist, click the Save icon available below the video, to either add it to an existing playlist or make a new one.
Step 2: YouTube will ask you to name your playlist when you select “Create New playlist. Type in the title you want to add to the playlist. Select how you want to save your playlist from the drop-down option. The option will be either Public, Private or unlisted.
> Pubic: If you choose this option, the playlist you will make can be viewed by anyone on the internet.
> Private: If you choose a private option, the playlist can not be seen by anyone except you.
> Unlisted: This option will only allow people with playlist links to view your playlist.
Step 3: To view your playlist, click on the three parallel lines in the upper left corner. Your playlist will be visible in the left menu section of the site.
If you’d like to add more songs to the same playlist, repeat the process described above.
Examine your privacy settings.
You can make your playlists public, private, or unlisted in the same way that you can make individual YouTube videos public, private, or unlisted. You can change your privacy settings when you create your playlist or later.
- Anyone can view and share public playlists.
- Private playlists are only visible to you and any users you invite.
- Anyone with a link to an unlisted playlist can view and share it. They will not appear in search results or suggestions, in the feeds of your subscribers, or on your channel.
Search engine optimization
Because there is less to do, optimizing a playlist is significantly easier than optimizing a video for search. Go to your playlist’s page and make changes to the title and description. Choose a catchy title and an engaging description that incorporates the keywords you want to rank for.
Why YouTube Playlists / Are Useful?
As a viewer on YouTube, playlists are a good way to organize your favorite videos for yourself or to share with others. For example, you could create a playlist of your favorite songs or your go-to yoga lessons. For video creators, playlists are a way to engage viewers for longer and to improve the odds of your videos being discovered in the first place.